Carla Anderson Skogland is the Founder and CEO of FinUp Partners, a finance advisory firm dedicated to helping founders deploy capital strategically and scale with discipline. 

A 20-year finance leader, she specializes in aligning business operations with measurable financial outcomes—ensuring that every dollar invested drives growth. Prior to founding FinUp, Anderson Skogland held senior finance roles at Amazon and Starbucks during periods of rapid expansion. 

At Starbucks, she led a full ERP implementation; at Amazon, she helped scale AWS order-to-cash operations from $5 billion to $26 billion in 2.5 years. She also developed and rolled out a GPU optimization framework across nine CEO direct reports, streamlining AI infrastructure investments and reducing initial budget requests by more than 10%.

At FinUp Partners, Anderson Skogland applies this operational rigor to high-growth companies, helping them protect cash while investing confidently in strategic initiatives. She is a keynote speaker at the UCLA Velocity Conference, Duke University’s C200 Conference, and the University of Chicago Booth Women’s Conference, and has served in board roles, including the Girl Scouts of Western Washington. Known for her action-oriented philosophy—“spend wisely, never waste capital”—she brings both financial precision and entrepreneurial empathy to founders navigating scale. Outside of work, she is an avid traveler and community advocate.

Recent Works & Engagements

• UCLA Velocity Conference — Keynote speaker on strategic capital deployment for scaling companies.
• C200 at Duke — Featured speaker addressing operational finance for growth-stage founders.
• Booth Women’s Conference — Speaker on financial leadership and disciplined scaling.