Paul Borselli is a Fractional Chief Marketing Officer at FinUp Partners, where he advises AI and SaaS startup founders and boards on brand strategy, go-to-market execution, thought leadership, and retention marketing. 

Paul brings more than 30 years of experience across advertising, marketing and public relations with F100 and startup brands, ad agencies, media - publishing, and adtech - martech. This experience allows him to bring a rare cross-sector perspective to growth strategy. 

Over the course of his career, he has worked with Fortune 100 brands, award-winning agencies, leading media organizations, and SaaS technology firms—operating across all four corners of the modern marketing ecosystem. He is particularly known for his expertise in branding and lead generation, and over the past decade has deepened his focus on thought leadership and client retention strategies.

Throughout his career, Paul has frequently served as a company spokesperson, reinforcing his role as a trusted voice in the industry. He has also advised multiple technology companies, supporting executive teams in scaling brand visibility and market impact. 

At FinUp Partners, he is energized by the firm’s mission to bring seasoned C-suite leadership to innovative and disruptive startups. Outside of work, Paul’s passion for global travel and cultural engagement informs his ability to connect with international brands and diverse markets.

Recent Work

• Global launch of AI-powered, SaaS tech physical security platform for the detection of concealed and visible threats, such as guns, knives, and explosives.
• North American launch of AI-powered, SaaS cyber technology solution for the detection of gaps within your online and digital network.
• Growth of a U.S. based home service community platform, matching homeowners with repair  service technicians. Drove business growth by 20% YoY, while improving ROAS from 3X to 6X across all media channels.